Robertet at Viva Technology: The Fusion of Art and Innovation

Discover the daring fusion of art and innovation with the Robertet Group’s digital gallery, presented at Viva Technology in partnership with Artefact and the digital artist Tiziana Alocci.

At a time when AI is revolutionizing our work methods, we are proving that tradition and innovation can merge to sublimate our know-how. Our ambition is to creatively prove that the hundreds of data items resulting from olfactory formulas are the result of unique personalities. Thanks to the alliance of art and data science, this initiative unveils 30 data-art portraits, illustrating each Robertet creator.

This innovation was awarded the prestigious FWA prize on May 22, 2024. The FWA (Favorite website award), with its jury of over 500 international experts, celebrates cutting-edge creativity in digital design and development, inspiring the industry to push technological boundaries and reveal new possibilities.

At Robertet, we are proud to combine technology, creativity and know-how to reinvent the art of perfumery.