seed to scent™
Robertet relies on a unique development model that guarantees complete traceability from ingredient source to final creation: “Seed to Scent”. This program embodies Robertet’s commitment to operational excellence and social responsibility, overseeing every phase of the creative process.
Vertical integration is at the heart of this approach, which enables us to ensure the rigorous control of the quality and availability of raw materials. This is essential if innovation and creation are to meet the evolving expectations of our customers.
SEED TO SCENT EMBODIES ROBERTET’S COMMITMENT TO OPERATIONAL EXCELLENCE AND SOCIAL RESPONSIBILITY, OVERSEEING EVERY PHASE OF THE CREATIVE PROCESS
Julien Maubert – Director, Raw Materials and CSR Division
A unique model
Born in Grasse, the cradle of global perfumery, “Seed to Scent” reflects a synergy between tradition and innovation. It highlights the importance of our long-term relationships with a global network of agricultural partners, chosen for their ethical and sustainable commitments.
This approach enables us not only to secure access to the highest quality ingredients, but also to support local communities. It is a testimony of our determination to lead a modern, transparent and ethical perfumery business, aligned with the principles of environmental and social responsibility.
It is a cornerstone of our strategy to ensure the company’s sustainability and growth in an increasingly competitive market. In short, “Seed to Scent” is more than just an initiative; it’s a philosophy that not only shapes the way we approach the creation of fragrances and flavors, but also defines our identity and vision, positioning Robertet at the forefront of innovation and sustainability in our industry.
responsible purchasing practices
The Robertet Group supports its supply chains and measures progress by evaluating them from a CSR perspective.
The Group’s objective is to have assessed all its natural references by 2030, and to repeat the exercise every five years. Robertet’s teams make on-site visits to get to know the company’s suppliers better.
The teams themselves are able to ensure the origin of the raw materials, their quality, the transformation processes and the working conditions of the employees.